Content writing is integral to creating a strong image across digital platforms. These days different forms of content are considered beneficial for online branding. Some of them are: i) Video making, ii) Graphic designing, iii) Content writing, iv) Photography, v) Podcasts (Audio)
Make the words standout!
It would be interesting to note that even visual content like photographs, videos and graphics need a written form of content along with them. To optimize any given form of content, there needs to be a strong copy, a.k.a description or caption.
Social media copy
If it is to post on social media platforms, then there needs to be a platform-wise content strategy in place. For instance, Pinterest does not allow users to write long descriptions, unlike Instagram or Facebook. So the best practices need to be followed for each particular channel for which we want the content to be optimized. The Help or Support pages of these platforms help users understand how to optimize their written form of content by adhering to the SEO practices as well.
Read >> What is SEO?
Website blogs / articles
For websites, there is usually long-form content. A page should have at least 300 words to appear as relevant to search engines, as per Yoast, a popular plugin on WordPress. What matters more is the value that every page or blog carries for the reader. To write optimized content for the website, first of all, answer these questions:
- Does the information solve issues of your audience/readers?
- Are you clear in your storytelling?
- Have you given references to convince your audience?
- Is your content grammatically correct?
Answering these questions would make your content (blog/articles) impactful for the readers.
Another important point to consider is, to see what your competitors are doing? You must read their blogs too, to understand what points they are covering. By doing this, you might have some newer points to add that your readers might need to know. By keeping your readers first, you stand at a better chance to rank on Google and other search engines.
Know your competition
You can do competitor analysis by searching the keywords that you want your blog to rank on. The keyword research and competitor analysis can be done on websites like SEMrush, UberSuggest amongst others.
Moreover, if your website is on WordPress, then you can activate the plugin called Yoast SEO. This will help you understand how well-placed your content piece is as per the SEO requirements.
Proofread your work before it is live
Use Grammarly or Microsoft Word to know about any silly mistakes you might have made while writing. Correct them and proofread twice. You can also ask someone to read your blog content before it is live for the readers to check it. Grammatically correct and well-structured text lasts a good impression in the eyes of your visitors. The first-time visitors can subscribe to your blogs from thereon. Which means an increase in the readership and also better business prospects.
Share your work well
It is your responsibility to spread your work to the masses. You need to learn about where you can find your target audience, and market accordingly. Blogs can be shared across the social media pages, groups, etc. Only when users find your work and connect to it, they would share it further. This also increases the possibility of your content getting more backlinks from users, which further sends a good signal to search engines (meaning that the content is valuable and trustworthy).
Well thought about and researched content can help users learn better about your services. Whether it is the website content, social media content or landing page content, the information should be crisp, clear and leave an impact on the reader. Optimized content writing is integral for your growth. So plan it accordingly for better search engine rankings and online growth!!