Youtube is one of the biggest platforms for individuals especially for personal branding. While many brands utilise Youtube to grow their user base, it is also that time when artists, businessmen and other professionals try this platform. It is the second biggest search engine only after Google. The question that pops up in the minds of most of the beginners is, how to grow organically on Youtube? In this blog, we try to list some points to make it big.
Steps to make it Big on Youtube
- Define your purpose
Before you go to the marketing direction, you need to define your niche, your purpose on Youtube. Maintain a diary where you can write down your goals to achieve on Youtube. For this, you need to self-reflect on what your passion is? It could be your profession, your interests or hobbies, that can help you create an impact.
Your Youtube Channel should revolve around one topic which is your prime topic. Within that prime topic, you need to be very clear with your intention. On what kind of content you would like to create, and what difference would it make in the world, or to your audience. These questions must be addressed. Do not hurry, take a pause to reflect and define your purpose. It is the integral point in Youtube marketing.
- Market research
Whenever a person gets into a business, one must have an idea of how the market response is? Who are the main customers? The customers here is the audience which consumes your content, i.e., your videos. Check your competitors and see what kind of content they are creating, and how is the response of the audience. Studying & research is very important before you begin your Youtube Channel.
- Decide a Channel Name & Begin
Once you are aware of your purpose/goal, audience and competitors, it is time you choose a name unique in your industry. This will help you standout from other channels, and make it easier for your audience to connect or resonate with you.
- Complete About Details
You need to fill in the About details of your channel, put an attractive Cover Art which can have your picture. You can design it on Canva or get it designed from a professional designer. Maintain a specific colour theme to your channel so it is easier for people to remember it. Having said this, you need to maintain the colour tones in your Video Thumbnails as well. For inspiration check out the following channels:
(i) Neil Patel, (ii) Sorav Jain, (iii) Digital Pratik
- Create a Content Strategy
A content strategy is very important to go ahead with your video creation plans. You can create a content calendar that lists all the important days / festivals / events that are coming in a given month. See if you can create something around them. Because those would be the #Trending topics in the coming month.
This is when you need to show your best work up. That too consistently. On the basis of how much time you can devote to video creation, you should plan your content posting strategy. It could be around posting, once a week or twice, or once a month – totally depending on your resources to create a video. Whatever you decide, maintain it over a period of time, say 3-6 months to start seeing results of your work.
- Content Marketing x Youtube = Efficiency
Read the title again. This is the formula to become a rockstar on Youtube. Here the content writing skills come to fore with a marketing mindset. Think from your viewer’s thought process. Considering how would a viewer reach your video? What would he/she type in the search bar? Those titles you will have to insert in your Video Title, Descriptions as well as the Video Tags.
You can use three hashtags in the description as well, that appear above the Title when a video is published. Make sure the content you put is relevant to your video.
- Put an End Screen & Annotations
You can link your other videos through the End Screen, and through this increase your subscribers and video views. Annotations also help in helping your viewers discover your other channel videos. You can find these options when you are posting your video inside the Youtube Studio.
- Youtube Ads
You can try running different types of ads to increase your channel views and subscribers. It is not mandatory to run ads, since consistency in producing relevant content can help you excel in Youtube Marketing as well. But if you want quick results then Ads can be of good use.
Follow the above mentioned points to grow organically on Youtube. If this article helped you, or if you have anything more to add then feel free to share your feedback in the comments. Follow us on Instagram
Also Read >> How To Increase Instagram Followers?